End User Opt-Out

This site allows end users to opt out of analytics provided by MobileAppTracking ("MAT"), a product of TUNE, Inc.  TUNE is an attribution analytics company that provides unbiased tools to scale advertising campaigns and monitor marketing practices. MAT analytics and tracking software provides advertisers ways to attribute and measure user engagement, so that they can optimize their marketing resources.

TUNE has provided the following user-friendly opt out tool to protect end user privacy and to ensure transparency in its practices.  If you want to opt out of our services, please scroll to the bottom of this page, and click the option for “Opt out of MAT” based on your device’s platform – Apple, Android or Windows.

When you choose to opt out of MAT by following the platform-specific instructions below, TUNE will cease monitoring your device across all applications and web sites that use MAT services.

How do we do this? When you provide the “advertising identifier” from your device, MAT stops collecting and using data from your device, allowing you to opt-out of our services.  This opt-out may not persist if you reset your device’s advertising identifier.  You can learn more about advertising identifiers on Google’s developer pages.

This page only allows end users to opt out of MAT. It does not opt out the end user from any other analytics or tracking software.

This opt out will not change your email or advertising settings, nor will it prevent the collection or use of your personal information by other parties. To opt out of third party emails or other advertising, please use the appropriate unsubscribe links or contact the responsible party directly.

Does TUNE Own Information About End Users?

No. TUNE does not own information about end users and contractually disclaims all ownership rights in favor of our client, the advertiser.

While TUNE and MAT don't own information about end users, we understand that you may still want to opt out of MAT's services. To do so, please follow the instructions below.

Select your device

(* based on platform, display opt-out procedures for one or the other below.)

Opt Out of MAT on Apple iOS Devices

Users must manually locate their Device ID (UDID) or Identifier for Advertising (IDFA) and enter them into our embedded opt-out form below.

Opt Out of MobileAppTracking Products

errors occurred
Opt-out information submitted sucessfully
IDFA:
UDID:
Opt Out

Opt Out of MAT on Android Devices

Users must manually locate their Device ID (IMEI/MEID) or Android ID, Google Ad ID, and/or MAC address and enter them into our embedded opt-out form below.

To locate your IMEI/MEID, go to your phone dialer and press "*#06#". The device identifier should appear.

To locate Android ID, you must install the "Device ID" app from Google Play. To download, click here.

To locate your Google Ad ID on an Android device, navigate to the "Google Settings" application that is included by Google on your device and select "Ads" from the menu. Your Google Ad ID is listed at the top as "Your advertising ID".

Once you have your IMEI/MEID, Android ID and Google Ad ID, enter them into this form:

Opt Out of MobileAppTracking Products

errors occurred
Opt-out information submitted sucessfully
Android IMEI / MEID:
Android ID:
MAC Address:
Google Ad ID:
Opt Out

Generally, we can opt-out Android users once we have the IMEI/MEID and Android ID. It is, however, theoretically possible for a customer to only request MAC Addresses. If you’d like to also provide us with your MAC Address, you can locate it with one of the following procedures.

To locate the MAC Address of your Android tablet, follow these steps:

  1. On the Home screen, tap the Menu key and go to Settings.
  2. Scroll down and tap About Tablet then tap Status and then scroll down to view Wi-Fi Mac address.

To locate the MAC Address of your Android phone, follow one of these sets of instructions:

Depending on your device, attempt to follow one set of instructions listed below:

  1. On the Home screen, tap the Menu button and go to Settings.
  2. Tap About Phone.
  3. Tap Status.
  4. Scroll down to see your Wi-Fi MAC address.

To locate the Mac Address on your Kindle Fire, click here

Or
  1. On the Home screen, tap the Menu button and go to Settings.
  2. Tap About Phone.
  3. Tap Hardware information.
  4. Scroll down to see your Wi-Fi MAC address.
Or
  1. On the Home screen, press the Menu button and go to Settings.
    Example Screen 1
  2. Now select Wireless & network.
    Example Screen 2
  3. Select Wi-Fi Settings. You will find the MAC address under the Advanced section.
    Example Screen 3

Opt Out of MAT on Windows Devices

Windows Phone (versions 8.1 and later) has an opt-out setting for its advertising ID. To opt-out:

  • Open Settings and select "System Applications"
  • Select "Advertising ID"
    • You can opt-out by setting the Advertising ID to "Off"
    • You can reset your Advertising ID by clicking "Reset"
Limit Windows Screenshot

If you have additional questions or concerns, please contact us at privacy@tune.com.